Question For The Day 30 Nov 06

Hints
1. Moon's Gravitational Pull.
2. Ted Hewitt ( Hewitt's Founder Member )
Tenzing Norgay (Mt Everest Fame )
Tanay Anand ( No comments )

Answer for the Day 30 Nov 06
Ok Ok I admit I made the Hints too easy.
The answer is
They do this contest in America as part of Brand Awareness . Tide is a Big Name in the field of Detergents in US.

HINTS ::
Moons Gravity :: It is responsible for Low and High Tides.( Ocean )
The names were to highlight the word " T "